I, for the most part, always hated the Mac commercials, and I am a hardcore Mac user. Well, as I stated in that post, I felt that the Mac Guy makes “Windows users look dumb and like victims.” I personally thought the message did get across but it was a low blow to PC/Windows users.
Last night I saw an article on Radar Online named Apple Ditches ‘Mac Guy’ In New Ads. So the Mac guy won’t be in the future “I’m a Mac” campaign. Why?
Perhaps for striking people as a “smug little twit,” in the words of Seth Stevenson, ad critic for Slate. Long, he adds, is “just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we’ve always imagined when picturing a Mac enthusiast…. It’s like Apple is parodying its own image while also cementing it.”
So long Mac Guy.
For the commercials, go to http://www.apple.com/getamac/ads/.