Barry SchwartzJune 5, 2007, 10 years ago4 Danny Sullivan walked into the SMX Seattle press room 20 minutes to 9 with a box of cupcakes. Yup, they say, SMX, with a green thing over them. That is kind of like the SMX logo. Best thing… Karen told me that Danny’s wife, Lorna, sent them. How nice. 🙂 They look so good.