This was sent to me via email, I thought it was funny, so I thought I would blog it…

A disappointed salesman of Coca Cola returns from his assignment to Israel.

A friend asked, “Why weren’t you successful with the Israelis?”

The salesman explained:

When I got posted, I was very confident that I would make a good sales pitch. But, I had a problem. I didn’t know how to speak Hebrew. So, I planned to convey the message through three posters:

Coca Cola Israel Marketing
  • First poster : A man lying in the hot desert sand, totally exhausted and fainting.
  • Second poster : The man is drinking our Cola.
  • Third poster : Our man is now totally refreshed.

And then these posters were pasted all over the place.

“Then that should have worked!!” said the friend.

“The hell it should have!!” said the salesman. “I didn’t realize that they read from right to left !!!!!!”

Website Comments

  1. Michael Geneles

    “I didn’t realize that they read from right to left” – what a Farshlugginer!

  2. Michael Geneles

    “I didn’t realize that they read from right to left” – LOL, what a Farshlugginer!

  3. Maya Norton

    That’s a good one, Barry. I knew the second I saw it. True story or just amusing?

    Did you hear the one– don’t know if it’s true or not– about trying to sell a car in Latin America called the Nova? “No va” in Spanish means “doesn’t go.”

    ~ Maya

    The New Jew: Blogging Jewish Philanthropy

  4. Maya Norton

    Just posted a comment that didn’t show up. Hoping comments are moderated and saved before posting– otherwise it was lost.

    ~ Maya

  5. Robert

    This is true.
    There was a Romanian car called “Dacia Nova”, but I don’t think somebody tried to sell it in Latin America (maybe only in Spain), however they rebranded the model to “Dacia Supernova” [fail again “Super! No va!”] after a year or two.

    However they have now the superhits “Dacia Logan” and “Dacia Sandero”, 2 low-middle cost cars with a good market around the world, produced under the “Dacia” brand in Europe and “Renault” brand in Latin America and “Mahindra-Renault” in Asia.

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