Really, random people (well, sometimes not random folks) trust me. I cannot tell you how many times I get calls and emails from people who trust me with information they wouldn’t even tell a family member of theirs. This is both on a personal level and on a professional level.
Some people feel like they can tell me stuff in their lives, as a person they can vent to – and know (or feel that they know) that I won’t tell anyone else. Some people feel like they have an important project coming up and they want my opinion and trust I won’t tell anyone (without signing an NDA). Some people have their projects and won’t trust anyone else with them, outside of my company – because of that trust.
People just feel comfortable with me on that level. From people I know personally all the way to people I have never met or spoken to before.
Why is this?
Well, for one, I am really a trustworthy person. You tell me not to tell anyone something, even if I don’t know you from a hole in the wall, I won’t tell anyone. You got my word, and my word is important to me. Just don’t tell me you did something incredibly illegal.
But most people don’t know that or won’t believe others when they say they will keep a secret. For some reason people just assume I will, without even meeting me. I think it has to do with my blogging and what I share about myself and my business both here and my other professional blogs. Maybe it is the way I write things or what I write – I am not sure.
Maybe it is also something that is known about me in the SEM (search marketing) industry. I get a lot of information from lots of diverse people, either from dark SEOs and from search companies like Google. I have a strict set of blogging ethics I wrote down in 2005 which I stick to.
But honestly, it might not be about being a truly trustworthy person or sharing what I do here or having a written set of guidelines. It might be something else – I am not sure…