We have made a nice number of web sites and web software for charity and non profit organizations. Many of them have email solutions through us to raise awareness and money for the causes they serve.
Often when they send out emails to their lists of potential donors, several dozen will come back marking them as “spam” and many will also unsubscribe for the email list.
I am often upset when AOL postmaster notifies me of someone marking an email from a really good charity as spam. How can they morally feel good about marking the email as spam, especially when it is to feed starving children?
I mean, at least click the unsubscribe button – why mark it as spam?
But the bigger question to me is would you feel bad about unsubscribing for receiving emails from good non profit organizations? I am sure most of you would never mark their emails as spam, if they send out emails responsibly – but would you feel bad unsubscribing?
Let me know.