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Barry Schwartz listening during a meeting
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Barry Schwartz listening during a meeting

Barry Schwartz is a technologist and the CEO of RustyBrick, a New York Web service firm and a renowned search marketing specialist. Barry is also the founder of the Search Engine Roundtable and has covered search for over 20 years.

Barry’s role at RustyBrick Inc.

As CEO of RustyBrick Inc., Barry leads a team dedicated to developing innovative web solutions that improve business operations. Under his leadership, RustyBrick has grown into a reputable company known for its cutting-edge technology and exceptional client service.


RustyBrick sells custom web software, including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

A recurring theme in Barry's career is his love of writing articles.

For over 20  years, Barry has enjoyed sharing his knowledge in the form of written content, emphasizing the importance of keeping up with Google's frequent updates since 2003. This passion not only drives his professional endeavors, but also serves as an educational resource for others in the industry.


Barry Schwartz began his writing career over 20  years ago.

Barry quickly established himself as an authoritative voice in the SEO community. His articles have provided valuable insight into search engine optimization techniques and trends for over two decades.

Barry is known for his deep understanding of SEO practices.

Barry Schwartz is the founder of the Search Engine Roundtable, a website that reports the most interesting threads taking place at the SEM (Search Engine Marketing) forums. Additionally, he is also the news editor at Search Engine Land.


Barry helps run the Search Marketing Expo conference series and is a speaker, moderator and coordinator at many search marketing conferences including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events. He has also given a talk at Google as Google Talk.


His expertise ranges from basic optimization techniques to complex algorithm updates from Google.


  • US Personality Of The Year - US Search Awards 2018

  • Outstanding Community Service Award - Search Engine Land 2019

  • Top 50 Most Influential PPCer - Marketing O'Clock 2023

  • Best Blogger Award - MarketingSherpa - 2005 & 2006


  • CEO of RustyBrick

  • Founder Of Search Engine Roundtable

  • News Editor at Search Engine Land

  • Creator Of ShulCloud, MikvahCloud & Dozens of Mobile Apps (SaaS Software)

  • Former News Editor at Search Engine Watch

Keynote Speaker & Moderator

  • Search Marketing Expo

  • Search Engine Strategies

  • Google Talk at Google Offices

  • PubCon

  • La Red Innova


  • LondonSEO XL

  • University of Wisconsin-Madison

  • Global Marketing Day

  • Tribeworks

Appeared On

  • CBC TV

  • NBC TV


  • Wall Street Journal

  • New York Times

  • Bloomberg

  • USA Today

  • Wired

  • and many more

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